Stay Connected. Follow Up Automatically.
SunStar helps businesses create connected email campaigns, nurture new leads, follow up with customers and keep communication moving with automation built around your actual business process.
Send More Than One-Off Emails. Build a Connected Follow-Up System.
Email automation helps your business stay in touch without manually starting every message. SunStar can connect email campaigns, lead nurturing, customer follow-up and reminders to the actions happening throughout your business.
Email Campaigns
Send announcements, promotions, updates and other targeted messages to the right audience.
Lead Nurturing
Stay in contact with new opportunities through a sequence of useful follow-up messages over time.
Triggered Follow-Up
Start email communication when a lead submits a form, books an appointment or takes another important action.
Appointment Emails
Send confirmations, reminders, instructions and follow-up communication around scheduled appointments.
Re-Engagement
Reach back out to leads or customers who have gone quiet and give them another reason to reconnect.
Customer Follow-Up
Keep customers informed after a purchase, service, meeting or other important interaction with your business.
The Message Can Change Based on What the Customer Does.
Instead of sending the same email to everyone, SunStar can connect email communication to customer activity so different actions can trigger different messages and follow-up paths.
SunStar can build email automation around your customer journey, your timing and the way your business actually follows up.
BUILD MY EMAIL AUTOMATION →Something Happens. The Right Email Can Follow.
Email automation works best when it is connected to real customer activity. SunStar can use actions throughout your business to start the appropriate message or follow-up sequence automatically.
Customer Takes Action
A lead submits a form, books an appointment, requests information or takes another important step.
Automation Triggered
That action can start the email workflow designed for that specific customer situation.
Right Email Sent
The customer receives the appropriate message instead of a generic response sent to everyone.
Follow-Up Continues
Additional emails can be scheduled when your customer journey calls for more than one communication.
Next Step Connected
The workflow can help guide the customer toward another business action such as booking, replying or reconnecting.
Let Customer Activity Help Decide What Happens Next.
Different actions can start different email paths. That means your communication can better match where the customer is in their journey instead of treating every contact exactly the same.
SunStar connects email communication to the activity already happening inside your business so follow-up can happen at the right point in the process.
BUILD MY EMAIL WORKFLOW →Not Every Prospect Is Ready Today. That Doesn't Mean the Conversation Is Over.
Some customers are ready immediately. Others need more time, information or another reason to reconnect. Email automation can help your business stay present throughout that decision process without manually remembering every follow-up.
One Inquiry Can Become More Than One Conversation.
Instead of sending one message and hoping the prospect returns, a nurture sequence can provide useful communication over time based on the process you build for your business.
Lead Nurture Sequences
Build a series of follow-up emails designed to keep new opportunities connected to your business over time.
Re-Engage Quiet Leads
Reach back out to prospects who stopped responding or never took the next step.
Helpful Information
Share useful information, answers, service details or resources that can help customers make a decision.
Booking Opportunities
Give interested prospects another opportunity to schedule a consultation, appointment or conversation.
Promotions & Updates
Keep appropriate audiences informed about offers, services, announcements and important business updates.
Customer Relationships
Continue communicating after the initial sale or service instead of disappearing once the transaction is complete.
Your sequences can be built around timing, customer actions and different stages of the relationship so communication remains relevant instead of becoming repetitive.
Email Doesn't Have to Work Alone. Connect the Entire Conversation.
SunStar can connect email with texting, AI voice, web chat, appointment booking and business workflows so your customer communication works together instead of operating as separate pieces.
Send confirmations, nurture messages, updates, reminders and longer-form follow-up.
Two-Way Texting
Use SMS for timely communication and conversations when a quick response makes sense.
AI Voice + Web Chat
Capture conversations and customer needs that can become part of the connected follow-up process.
Appointment Booking
Connect confirmations, reminders and follow-up to the customer's scheduled appointment.
One Customer Journey. Multiple Ways to Stay Connected.
The goal isn't to send more messages. It's to use the appropriate communication channel at the appropriate point in the customer journey and connect those interactions to what should happen next.
A Customer Books an Appointment.
That one action can connect several pieces of communication without your team manually starting each one.
SunStar can connect email automation with the other tools your business uses to communicate, capture opportunities and follow up.
CONNECT MY COMMUNICATION →Your Customers Aren't Generic. Your Email Automation Shouldn't Be Either.
Every business has a different sales process, customer journey, timing and communication style. SunStar builds email automation around the way your business actually works instead of forcing your customers through a one-size-fits-all sequence.
Same Message. Same Timing. Same Sequence.
Generic automation can treat every contact as though they entered your business for the same reason and need the same information.
Your Process. Your Customer Journey.
We build the workflow around what your customers do, what they need and what should happen next inside your actual business process.
Your Customers
Build communication around the people and audiences your business actually serves.
Your Process
Match automation to the steps customers already take through your business.
Your Timing
Determine when follow-up should happen instead of relying on arbitrary schedules.
Your Message
Keep communication aligned with your services, brand and customer experience.
SunStar can design your email workflows around your leads, customers, appointments, services and communication process, then connect those workflows to the rest of your business automation.
LET'S BUILD YOUR SYSTEM →Stop Letting Follow-Up Depend on Memory.
SunStar can build an email automation system that helps your business stay connected with new leads, current customers and future opportunities while fitting into the way your business already works.
Tell us how you currently communicate with leads and customers. We'll help determine where automation can make the process smarter, more consistent and easier to manage.